Embers, Leaves, & Lines
A literary experience designed to transform reading into an immersive evening. Each event combined books, local businesses, interactive activities, and designed environments to create memorable guest experiences beyond a traditional author event or book club.
The Opportunity
The Challenge
1
Traditional author events often center around book sales or signings. I saw an opportunity to create an immersive experience where every detail, from décor to activities to food supported a single theme, while promoting local authors & businesses.
My Vision
2
Rather than hosting another market or book signing, I wanted guests to feel like they had stepped inside a story. Each event was intentionally designed around a seasonal theme, encouraging guests to slow down, interact, create, and connect with one another.
Fully themed seasonal environments
Literary-inspired décor and installations
Author meet-and-greets
Specialty tea pairings
Local artisan vendors
Photo opportunities
Interactive printed activity booklets
3
Signature Experiences
4
Experience Design
Theme development
Swag Bags
Activity planning
Marketing
Branding
Graphic design
Social media
Email marketing
5
My Role
Operations
Vendor coordination
Floor plans
Registration
Event logistics
On-site management
Partnerships
Venue coordination
Author recruitment
Sponsor communication
Create an immersive atmosphere while staying within budget.
Design experiences that appealed to both avid readers and casual attendees.
Balance multiple interactive experiences without disrupting event flow.
Create cohesive themes while allowing vendors flexibility in their displays.
6
Challenges & Growth
Arrival experience
Interactive activities
Themed food and beverage pairings
Author interactions
Experience Design
The Impact
“A month ago today I lost my mom, a week before that I lost my dad, a month before that my parent’s house burned down. My daughter and I have been dreading this weekend being the anniversary of losing my mom. With this event you turned what would have been a horrible & emotional day, into a day that will now be a favorite, lifelong memory for us. Thank you.”
