Find Your Line
A Seat Mates initiative designed to help solo hockey fans connect through a shared love of the game.
The Opportunity
Many fans attend games alone. While attending solo can be enjoyable, it can also feel intimidating and isolating.
Find Your Line is an optional Seat Mates ticket experience offered during select home games. Fans attending on their own can choose seats near others who are also open to meeting fellow hockey fans. A volunteer team ambassador welcomes the group, answers questions, and helps create a comfortable experience without requiring anyone to socialize.
The Idea
Fans attending the game solo select the Find Your Line ticket option.
They receive basic arrival details and an optional pregame meetup invitation.
A team ambassador welcomes guests near the seating area.
Fans enjoy the game with other supporters who chose the same experience.
Afterward, guests may opt into future events or ticket offers.
How It Works
Program Options
Select-game Seat Mates ticket blocks
Optional pregame meetup
Team-managed online community
Season membership option
Multiple seating levels or price points
Postgame social event on select nights
Safe Walk Assistance- Guests may request an escort from arena staff or security to designated parking or transportation areas, where available.
Community Ambassador
A trained volunteer ambassador welcomes guests, helps with introductions, answers basic questions, and serves as a point of contact throughout the game. Ambassadors may receive tickets, concessions, merchandise, or other team benefits based on participation.
The more they volunteer they can earn better ‘rewards’
They can earn:
a free or greatly discounted ticket
a concession voucher
fan gear (tshirt, jersey, special collectable pin, etc)
Potential Enhancements
Seat-block utilization
Repeat ticket purchases
Participation in future Seat Mates events
Guest satisfaction survey results
Membership or email opt-ins
First-time fan return rate
Potential Measures of Success
Makes solo attendance feel more approachable
Supports ticket sales
Creates opportunities for repeat attendance and memberships
Helps new fans feel connected to the team community
Provides insight into an underserved fan segment